One or two colors can be more
Colors make any object interesting and exciting. To make your designs and media material stand out, it takes one color, or two, or even three extra dashes. Hence, spot color design can be as rewarding as any process design. Here is an adaptation of money saving design ide...
Promotional Pen - A Pen by any other Name
Have you ever been among a group of people exchanging contact details? Notice the scramble for that good old-fashioned instrument, the pen. See the woman upturn her purse searching for one and the impatient expressions on the faces of the people with her. Watch their eyes light up ...
Terrific Tag Lines Use Words To Tickle And Tantalize
Every year, the ceremony for the Webby Awards - the online equivalent to Oscars and Grammies - gets extensive publicity at least partly because of a quirky rule regarding acceptance speeches. Winners coming up to the podium to accept their awards may speak just five words. New Website Marketing Made Easy
Often new website owners ask me how to get traffic to their new creation. Some have been known to stare at their computer in an attempt to will visitors to the site. The truth is, the Internet is evolving every second of every day. And with that, it becomes more difficult to establ...
Attract Product Buyers--Create your Home Page With Marketing Pizzazz
Attract Product Buyers--Create your Home Page With Marketing Pizzazz Judy Cullins ©2004 All Rights Reserved. Your home page needs to grab your visitors by the collar--persuade and engage them. You have the power to gain your visitors loyalty, to book mark your...
What Google Never Told You About Making Money With Adsense
My name is Joel Comm, and I've been an Internet entrepreneur since 1995. I run a series of family-friendly websites and continue to earn a generous income online. In 1997, Yahoo! purchased my game site, ClassicGames.com, and today it's known as Yahoo! Games. My face is se...
10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want: 1. A clear, bold headline. On the envelope or f...
Getting Passed the Gate Keeper
We all know the feeling of going out to make our cold calls, only to be shot down by the person at the front desk who looks at us as nothing more than a solicitor. These front desk people would be otherwise known as the gate keepers. Lets face it, getting passed t...
Three Brand Identity Myths That Will Bring Your Business Down
To begin, let's define 'Brand Identity,' which is the combination of consistent visual elements that are used in your marketing materials. A basic Brand Identity Kit consists of a logo, business card, letterhead, and envelope. It can be extended to include a website, brochure, fold...
Beat the Holiday Sales Blues With These Festive Marketing Ideas
The holidays can be a tough time of year for some businesses. Let's face it, if you are not in a retail business tied to the holidays, odds are your business dips this time of year. It's a natural phenomenon - consumers are preoccupied and busy so they tend to put off purchase...
Tricks of the Trade: Design your Booth for Maximum Impact
The fight for your customer's attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows. To make the most of their time, they pre-plan their agendas and do their best to stick to them. The rules o...
Radio Advertising: A Long History Of Excellence
For years people have tuned into radio talk shows, radio morning shows as well as all those broadcasters and their funky styles. If you are like many, you flip on the radio as well. From a marketing standpoint though, do you realize the value of radio advertising? While many say th...
Marketing with Special Reports. It's Cheap, Effective and Easy!
Providing your prospects or customers with information products is a great way to provide extra value or to provide an incentive for them to make a purchase or to register for your ezine or newsletter. And if you write a report or article and provide it as a free download from your...
Tips For Evocative, Distinctive Company Names
As the sponsor of a Name-This-Company Contest, I've been watching suggestions come in by the dozens every day. Unfortunately, the great majority of names submitted so far do not pass “go.” A good company name is not only catchy and evocative, but also pronounceable, spellable and n...
Kick-Starting E-mail Profits Growth From One Single Shot!
- by Valeriu S. Popescu Perhaps the most critical step in guaranteeing the success of your e-mail promotions is to send your messages to a targeted list of opt-in subscribers who have specifically requested to receive information on a particular topic from yo...